IMPLEMENT THE NEXT GENERATION OF CONTEXTUAL VIDEO TARGETING
LEARN HOW SPECTRUM’S CONTEXTUAL VIDEO TARGETING CAN WORK FOR YOU
Are you looking for a reliable solution for your video targeting? Spectrum has the contextual video solution you need today because:
We don’t rely on keywords for targeting which improves accuracy and removes ambiguity on matched content
We map and segment videos into scaled and precise PMPs that suit a brand or campaign
As you look to increase the accuracy of your video ads, we want to provide you with a qualified intent signal. Improve your video targeting using Spectrum’s contextual platform today.
Get in touch with us so we can discuss advertising opportunities for your brand.
THE SPECTRUM PLATFORM
Here's how our strong intent signal works for video:
Targeting: Example URLs provide topics to the matching engine, which it uses to find other related content: pages or video
Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords
Environment: Scoring & targeting of videos on available inventory
Recency: True 30-day lookback window on content consumption
Scale: Ad opportunities analyzed in real-time & returned to the buyer to determine campaign suitability
Transparency: Detail & summary on matches, helping maximize accuracy & brand safety
Insights: Provided based on observed content consumption behavior