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IMPLEMENT THE NEXT GENERATION OF CONTEXTUAL VIDEO TARGETING

LEARN HOW SPECTRUM’S CONTEXTUAL VIDEO TARGETING CAN WORK FOR YOU

Are you looking for a reliable solution for your video targeting? Spectrum has the contextual video solution you need today because: 

  • We don’t rely on keywords for targeting which improves accuracy and removes ambiguity on matched content

  • We map and segment videos into scaled and precise PMPs that suit a brand or campaign

 

As you look to increase the accuracy of your video ads, we want to provide you with a qualified intent signal. Improve your video targeting using Spectrum’s contextual platform today. 

 

Get in touch with us so we can discuss advertising opportunities for your brand.

THE SPECTRUM PLATFORM

Here's how our strong intent signal works for video:

Targeting: Example URLs provide topics to the matching engine, which it uses to find other related content: pages or video

 

Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords

 

Environment: Scoring & targeting of videos on available inventory

 

Recency: True 30-day lookback window on content consumption

 

Scale: Ad opportunities analyzed in real-time & returned to the buyer to determine campaign suitability

 

Transparency: Detail & summary on matches, helping maximize accuracy & brand safety

 

Insights: Provided based on observed content consumption behavior

Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the ability, in real time & at Web scale, to understand the meaning of a page at the topic level – not just through a few isolated keywords.

The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.

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