The cookie is going away and the efficacy of your audience is in question. Are you monetizing your content at the topic level? It takes work to move towards a cookieless solution. Spectrum has the advanced contextual offering you need to Capture, Protect and Enhance the value of your endemic audiences by gaining deeper insights and intent signals.
Spectrum’s Audience Enrichment solution allows marketers to better understand their customer/prospect segments by appending topics showing their audience’s content consumption behavior over the last 30 days. Spectrum can:
Build out a custom Content Target plan that mirrors your desired segmentation or
Build a plan against our topic taxonomy, providing you a foundation of how your audience is segmented, which can be further fine-tuned to your specific needs.
Our Audience Enrichment solution is delivered as a file that maps your audience to the topics they consume.
Brand managers and marketers are always in search for ways to understand more about their target consumers. Commonly used solutions are either costly, time consuming or are limited in what they can derive from an intent standpoint. Spectrum Customer Insights helps brands understand what their customers, and their competitors’ audience, read and watch online, so they can answer key questions such as:
How is my earned media performing versus competitors?
What are consumers interested in my product passionate about?
What are consumers interested in my competitor’s products passionate about?
Spectrum’s state-of-the-art Natural Language Processing (NLP) engine can be applied to your event stream, where it can enhance your BI initiatives or bolster your predictive modeling efforts. We parse, analyze, and extract semantic metadata - meaningful words, phrases and topics to harness more depth from your data.