Tax-Related Content Consumption

• Content about tax season has started to trend over the last 30 days, with over 16.2MM people reading tax-related content.

• The most recent spike in content included articles about when the IRS will start processing tax returns, as well as how factors like the new tax laws & the recent government shutdown will impact this year’s tax returns.

• Based on content consumption from last year’s tax season, content will continue to increase leading up to the filing deadline of April 15th, with the biggest spike in content likely to occur around the last week to file taxes.

• Remain top of mind for tax filers this season as they’re engaging with relevant content across the open web & social platforms. Contact sales@spectrumplatform.com to learn how we can help you reach your ideal audiences.