Super Bowl Content Consumption

Super Bowl content has been top of mind for football fans & party throwers, with Spectrum discovering over 18.9MM people reading relevant content over the last 30 days.

After the Eagles win over the Bears, their team has been the most popular within trending content, generating over 28.2MM matching impression opportunities this week, with articles discussing predictions on who will win Super Bowl LIII. When the Eagles won last year’s Super Bowl, Spectrum discovered over 335.6MM available matching opportunities surrounding the week of the Super Bowl.

Football fans have also been reading about hosting & entertaining for the Super Bowl. Within content about Super Bowl parties, people have been frequenting the following topics: chili recipes, slow cooker recipes, cheese recipes, dips, & buffalo recipes.

It’s not too late to score a touchdown for your client! Contact sales@spectrumplatform.com to activate your Super Bowl campaign.