Streaming Services Content Consumption & Audience Intelligence
As many consumers continue to spend time at home, content consumption around streaming services has been trending upwards. If you’re advertising for a streaming TV/movie service, promoting a new show, or planning to reach entertainment enthusiasts, Spectrum can help you connect with your ideal audience through CTV and online display/mobile/video advertising.
Within Spectrum’s streaming services segment, we’ve seen 16.4 million people consuming 280 thousand pieces of content in the last 30 days. The most popular articles being consumed include:
Targeting consumers while they’re reading the latest streaming service content is a great way to connect with them, and Spectrum can achieve your goals with or without using cookies. If you’re looking for ways to reach this audience beyond endemic streaming service content, we can use Spectrum’s Audience Intelligence Report. We found that people reading about streaming services are also reading about the following topics, compared to all other topics online: movies, gaming, comic books, music, cell phones, laptops, fitness, and dating & marriage.
As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Contact us to learn how Spectrum can achieve your goals by reaching streaming service and entertainment enthusiasts through the content they read and watch online.
Want to learn about Spectrum’s success with entertainment clients? Read our latest case study here or head to this link to read all of Spectrum’s entertainment case studies. If you want to learn more about Spectrum’s campaign success on CTV & in-stream video, check out this case study.