Case Study: Using Spectrum’s Segments on Social Media to Drive Site Traffic & App Downloads
OBJECTIVE
Major regional medical center wanted to drive site traffic and app downloads for their various medical services.
STRATEGY
Spectrum creates custom targeting segments using seed URLs that match the target audience’s intent. With limited interest targeting options available on social media platforms, the client turned to Spectrum to create segments to reach their ideal audiences on Facebook.
We’ve created a large number of segments to target a wide variety of potential patients & services offered by the medical center. Our segments have been created for the client’s services which include: digital health application, cancer treatment centers, virtual urgent care services, and information on the coronavirus outbreak, treatment, & prevention.
As an example, the following custom Spectrum segments have driven campaign success for the client’s digital health initiative:
RESULTS
The client continues to run successful Facebook campaigns using Spectrum’s custom segments to drive their targeting. This satisfied medical center client continues to expand our partnership with multiple lines of business to achieve goals for their various initiatives.
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