Spectrum Media Services
Spectrum's Coronavirus Blacklist Filter
Updated: Mar 20, 2020
Since our platform monitors content consumption, we have seen a huge spike in COVID-19 content, adding white noise of unrelated topics.
As an optimization technique, we can blacklist “Coronavirus” and “COVID-19” from Content Targets to improve relevancy. This blacklist filter is designed to prevent that content from overrunning segments. Since our topic engine does this at the page-level and understands the context of the page, we are still running ads on premium sites available to us while avoiding negative articles about the Coronavirus.
Applying our Coronavirus filter allows us to improve campaign performance and manage what may be an issue in contextual targeting. If your campaign is experiencing any negative results from this epidemic, we can apply our Coronavirus filter, and we will be in touch with you to confirm your content targeting strategy.
Spectrum’s primary mission is to serve our customers. We strive to give our clients a choice of the content they want to align with, as well as the topics their brands want to avoid. As we are all monitoring the COVID-19 situation, the Spectrum team is taking proactive measures to ensure the success of your campaigns.