Spectrum's Audience Intelligence Report
Spectrum’s Audience Intelligence Report allows you to discover what topics your ideal audience is reading/watching & find additional areas to target based on content consumption observed within the last 30 days.
Our process starts with a hyper-targeted Content Target (CT) for a brand, then we run the CT against our in-house topic taxonomy to determine other types of content this audience is reading. Audience Specific CTs reveal more endemic insights based on contextual relevancy. Audience Relevant CTs reflect the nature of readership on the Web & drive non-endemic affinities that are useful for targeting.
This approach enables you to execute a campaign that includes endemic & lifestyle placements, reach your target audiences in new ways, & understand less-obvious content environments where messages resonate best.