Spectrum’s Cookieless Segments Now Live in IRIS.TV’s Contextual Video Marketplace
New York, May 14, 2020 - Spectrum Media Services, a leader in cookieless contextual targeting, is incredibly excited about being live within IRIS.TV's Contextual Video Marketplace now! We are thrilled to be alongside Comscore and Oracle in providing contextual targeting at scale in video. We can't wait to leverage our advanced contextual signal in the video market to better map and segment videos into scale and precise PMP’s that suit a brand or campaign.
Here's the latest news from IRIS.TV:
IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the introduction of EX.CO to the company’s Contextual Video Marketplace. With this integration, the thousands of publishers using EX.CO’s video inventory through their Channels product will have their videos contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, and Spectrum Media Services, and made available to brands for brand-safe video advertising across any screen.