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  • Writer's pictureSpectrum Media Services

Audience Intelligence Report: Personal Finance

Do you have an advertising campaign reaching people interested in saving money, applying for a credit card, investing in the stock market, or planning for retirement? While it is important to reach people reading about personal finance on endemic content, such as 401ks and investment funds, we can use Spectrum’s Audience Intelligence Report to see what other content these consumers are reading and watching online.

Spectrum’s Audience Intelligence Report leverages content consumption comp indexes (like found in Nielsen reports) to provide brands with cookieless audience extension. We do this by performing an overlap analysis between an endemic topic, like personal finance, and compare it to our comprehensive topic library – generating insights about what topics personal finance intenders consume most often.

Our report indicates that consumers reading content within our “Personal Finance” Content Target read/watch content about the following topics more often than other users online:

  • Entrepreneurship

  • Business News

  • Cloud Data

  • Politics & Elections

  • In-Market Auto Shoppers

  • Real Estate

  • Grocery Shopping

  • Travel Planning

personal finance audience intelligence report spectrum media services cookieless audience extension

These over-indexing topics can be added as Content Targets to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Spectrum’s Content Targets can be activated against pages, MAIDs, or UIDs, maximizing reach in your desired tactics.

As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Spectrum’s analytic driven approach, we can achieve your advertising goals by reaching personal finance intenders through the content they read and watch online. Contact us to learn more.

Check out these case studies if you want to learn more about Spectrum’s success advertising in related industries:

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