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Audience Intelligence Report: Auto Insurance

Do you have an advertising campaign reaching people interested in auto insurance? While it is important to reach auto insurance shoppers on endemic content, we can use Spectrum’s Audience Intelligence Report to see what other topics auto insurance readers have an affinity with. Spectrum’s Audience Intelligence Report leverages content consumption comp indexes (like found in Nielsen reports) to provide brands with cookieless audience extension. We do this by performing an overlap analysis between an endemic topic, like auto insurance, and compare it to our comprehensive topic library – generating insights about what auto insurance shoppers consume most often.

Our report indicates that consumers reading content within our “Auto Insurance” Content Target read/watch content about the following topics more often than other users online:

  • Stock Market

  • Personal Finance & Investments

  • Finance News

  • Economic News

  • Startups & Entrepreneurs

  • Politics & Elections

  • Movies & TV

  • Music News


These over-indexing topics can be added as Content Targets to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Spectrum’s Content Targets can be activated against pages, MAIDs, or UIDs, maximizing reach in your desired tactics.

As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Spectrum’s analytic driven approach, we can achieve your advertising goals by reaching auto insurance intenders through the content they read and watch online. Contact us to learn more.



Read more about auto insurance content consumption trends in this post: Content Consumption Trends: Home & Auto Insurance. Also, you can learn about Spectrum’s success advertising in related industries by viewing these case studies:

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