Seasonal Allergy Content Trends

Spring has arrived along with the start of allergy season. Consumption around the topic has been increasing over the last 30 days with over 2.2MM audiences reading content about allergies.

Last year, content about seasonal allergies increased the first week of April & spiked again the first week of May. During the beginning of spring, content consumption began to trend with articles around tips for surviving allergy season, unexpected spring allergy triggers, & knowing the different symptoms between colds vs. allergies. About a month into spring, people were reading articles about how the bad allergy season was due to a “pollen tsunami” which was caused by a long winter.

Remain top of mind for your audience before their allergies hit by connecting with them across the open web & social platforms. Contact sales@spectrumplatform.com to activate Spectrum’s custom audiences for your upcoming campaign!