Mortgages Content Consumption & Audience Intelligence

With interest rates at an all-time low in recent years, content consumption around mortgages has been trending upwards. If your brand offers financial services relating to mortgages, or if you have a campaign targeted to homeowners, Spectrum can help you connect with your ideal consumer through the content they read and watch online.

Over the last 30 days, there have been over 66 thousand pieces of matching content within our custom mortgages segment. The most popular articles being consumed include:

• Affordable home prices and mortgage rate advice for first time home buyers

• Downwards mortgage rate trends due to the Federal Reserve rate decreases

• Understanding the right time to refinance your mortgage

While it is beneficial for your brand to reach people on pages about mortgages, you can also connect with mortgage-seekers beyond endemic content. Using Spectrum’s Audience Intelligence report, we can find other topics this audience indexes highly with (similar to comp indexes found in Nielsen reports). We found that people reading about mortgages are also reading about the following topics, compared to all topics online:

• Home Insurance

• Buying & Selling Homes

• Personal Finance

• Stock Market

• Home Improvement

• Gardening

• Getting Married

• Pet Owners

Spectrum delivers relevance-focused, data-driven insights – in real time – by extending your reach & connecting with consumers as they’re reading other topics of interest to them. To learn more about how your brand can leverage Spectrum’s proprietary data through our transparent platform for scale performance and actionable insights, contact us here:

To reach people reading about other home-relevant topics, check out these posts:

• Content Consumption Trends: Home Improvement

• Cookie Free Content: Home Decorating & Improvement

• Page-Level Impressions & Audience Intelligence: Spring Cleaning & Home Improvement