MLB Playoff Content Trends

October baseball is in full swing with buzz around recent wild card games & division league series games. Spectrum identified over 8 million people reading 645 thousand pages discussing MLB content, and the most read about teams include the Yankees, Dodgers, Cardinals, Astros, & Brewers.

Within the content trends Spectrum discovered over the past few weeks, some of the most popular articles people are reading about include wild card game upsets, recaps of division series games, & predictions about which team will win this year’s World Series.

Last October, there were over 37 million available matching impressions during the World Series, and we expect a similar volume of content consumption to occur this year. Don’t miss the opportunity to hit a home run for your client by launching a campaign with Spectrum. We can connect with baseball fans or sports merchandise shoppers by aligning with content trends happening around the World Series.