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  • Writer's pictureSpectrum Media Services

Easter Content Consumption

Within content about Easter, eggs have been a popular topic. Over the last 30 days, people have been reading articles about how to make perfect hard-boiled eggs & using an Instant Pot has been a trending method. Unique ways to decorate Easter eggs have also been top of mind as people prepare for the holiday.

Leading up to Easter last year, Spectrum found the biggest spike in consumption one week before Easter Sunday. Consumers were reading about Easter dinner menu ideas, dessert recipes, & ideas for Easter egg hunts.

Based on the wide variety of content consumption around Easter, Spectrum can reach people going grocery shopping, looking for festive recipe ideas, & those hosting/entertaining for the holiday, as well as parents with kids looking for egg decorating ideas or planning Easter egg hunts. Contact to launch your campaign before the holiday on April 21st.

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