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CPG Case Study: Easy Holiday Meals

TOP PERFORMER FOR BRAND LIFT BY OPTIMIZING THROUGH RELEVANT CONTENT | SPECTRUM MEDIA SERVICES

OBJECTIVE

A large American food company wanted to increase brand lift for their easy, make-ahead recipes and meal ideas during the winter holidays.


STRATEGY

Starting with relevant articles, we used our proprietary platform to identify additional pages and sites to reach people looking for helpful content about hosting winter holiday gatherings. Our custom Content Target strategy for this campaign included segments around the following topics:

  1. “Easy Holiday Appetizers”

  2. “Make-Ahead Brunches”

  3. “One-Dish Meals”

  4. “Cooking for a Crowd”

Using our custom targeting strategy, we matched the brand's message with ideal audiences seeking easy holiday meals and recipe content at the right moment.



RESULTS

Spectrum was a top performing partner, earning 5-10% brand lift, according to an independent Nielsen Vizu Study. We found that our “Easy Holiday Appetizers” and “Cooking for a Crowd” Content Targets resonated best with the brand's target audience. Therefore, our account manager optimized the campaign to align with this top performing content. The success of our managed service campaign resulted in repeat business from this satisfied CPG client.



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