• Spectrum Media Services

Cookie Free Content: Home Decorating & Improvement

Spectrum’s contextual targeting platform monitors topics at the page-level, allowing us to use context as a strong indicator of consumer intent. Home decorating, home improvement, patios, and gardening content have been frequently consumed topics throughout COVID as we all spend more time at home. Spectrum has seen content consumption in these topics increase up to 44% over the past 2 weeks. Taking a look at the pages within these topics, there are over 2.6 billion impressions available for targeting:

Here’s what people are reading most often:

GARDENING

  • As summer weather quickly approaches, gardening content has increased 44% in two weeks with over 1.4B cookieless impressions.

  • Consumers are reading about different types of plants and flowers most often, as well as tips for planting fruits and vegetables.

HOME DECORATING

  • There are over 614MM cookieless opportunities within home decorating content and consumption has increased 32% in 2 weeks.

  • Popular articles include ideas for decorating your staircase & entryway, adding decorative fixtures & lighting throughout the home, and inspiration for painting kitchen cabinets.

HOME IMPROVEMENT

  • Home improvement content has increased 6% over the past two weeks with over 555MM page-level impressions available for targeting.

  • Concrete projects are the most popular within home improvement content right now. People are reading about making string light posts in planters and stepping stones for a garden, as well as how-to guides for building a DIY storage shed and concrete stairway.

PATIOS

  • Content about patios increased 25% in 2 weeks and there are over 33MM available page-level impressions to target.

  • Popular articles include stores having the best staycation sales for outdoor patio furniture and design ideas for small outdoor living spaces.


As content trends over time, we can reach your target audience when they’ll be receptive to your message. Spectrum’s page-level analytics drive discovery for your brand, which can easily be leveraged for your cookieless campaign with us. Contact us below to discuss cookie-free advertising opportunities for your clients.



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