Content Consumption Trends: Weddings
Amidst the coronavirus pandemic, our world is slowly but surely starting to incorporate things we are accustomed to, like attending weddings and traveling for a vacation. However, the content we consume around these topics has changed due to COVID-19. Taking a closer look at wedding content consumption within Spectrum, here are the topics that have been trending:
Latest wedding trends around micro weddings, elopements, minimonys, and small destination weddings to outdoor venues within driving distance.
How to make your wedding COVID-friendly, such as gifting hand sanitizer and fashionable masks as wedding favors, as well as implementing social distancing guidelines for ceremonies and receptions.
Within Spectrum’s weddings trends Content Target, we’ve seen 500 thousand people reading/watching 14.4 thousand pieces of content and generating over 14.3 million cookieless opportunities available for targeting. Also, because many couples had to postpone their weddings from earlier this year, we expect content consumption to continue increasing through the end of this year and beyond.
If you have an advertising campaign reaching brides and grooms getting married, or wedding planners researching the latest wedding trends, Spectrum can connect with them as they’re reading and watching relevant content. Contact us to learn more.
Interested in reaching consumers who are planning their next vacation? See the types of content Spectrum has found travel planners consuming here: