Content Consumption Trends: Value Shoppers
The Spectrum Platform monitors content consumption trends to understand where consumer intent signals are strong. We have recently seen a lot of content consumption within our value shoppers segment, with over 2.5 million people reading this content in the past 30 days. Since our platform has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords – we decided to take a closer look at this trend to see the types of pages people are reading and watching.
Spectrum’s identified over 241 million page-level impression opportunities across 263 thousand matching pieces of content in our value shoppers segment. We’ve also monitored many recent spikes in content as seen in the trend chart. Notable spikes include:
As many consumers continue to shop for the best deals, we expect content consumption will remain steady throughout the year. If you have a campaign reaching people shopping for groceries/packaged goods, or using online shopping services to get their items delivered to their homes, Spectrum can reach your audience with or without using cookies. Contact us to learn more.
Check out these case studies if you want to learn more about Spectrum’s success within this industry vertical: