Content Consumption Trends: Thanksgiving
Spectrum’s proprietary platform monitors content consumption trends in real-time, but also has an 18-month lookback window of article pages that have been read and watched online. This lookback into content consumption is extremely insightful to see how content trends year over year.
Last year’s pre-COVID Thanksgiving season included information around guides for hosting Thanksgiving, gift ideas for Thanksgiving hosts, and best recipes to feed a crowd.
As we approach Thanksgiving this year, content consumption trends have included ways to celebrate Thanksgiving on a smaller scale, how to celebrate Thanksgiving online, and information about the virtual Macy’s Day parade.
While we live in a world of this “new normal,” consumers will still be celebrating the holidays in ways that they’re comfortable with. Don’t miss your opportunity to connect with your ideal audience as they’re engaging with content that resonates with them this season. Contact us to learn how Spectrum can achieve your holiday campaign goals with our managed service or programmatic offerings.
Check out other holiday insights from Spectrum here: