Content Consumption Trends: Technology Supporting Teamwork

Technology supporting companies who had to switch to remote work due to COVID has been top of mind for many people over the past few months. Within Spectrum’s custom “Technology Supporting Teamwork” segment, there are over 225MM page-level impressions on 235K pages available for targeting.

The most popular technology offerings people are reading about include Microsoft Teams, Zoom for video conferencing, improvements to Google Meets, and Slack’s partnership with Amazon.

While some companies are starting to return to the office, many are continuing to allow their employees to work from home. If you have a campaign promoting technology, or you are targeting business professionals searching for the most efficient technology options for their employees, we can create custom segments to achieve your KPIs. Our segments are built using ideal pages that match your intent, and we can reach your target audience without cookies. Contact us to learn more about our cookieless targeting which becomes increasingly important as third-party cookies go away.