Content Consumption Trends: Summer Recipes

With summer in full swing, many consumers have been searching for the best summer recipes online. Within our custom “Summer Recipes” Content Target, our platform can find pages about specific seasonal recipes versus a page with the word ‘summer’ and/or ‘recipe’ on it, because Spectrum understands pages at the topic-level – not just through a few isolated keywords. Therefore, we are able to pick up on topics such as summer ingredients, grilling recipes, and backyard BBQ favorites.

Content around summer recipes has continued increasing from Memorial Day to the 4th of July, and we do not expect this content trend to decrease anytime soon. In the last 30 days alone there have been 561 million cookieless opportunities on 99 thousand pages available for targeting. The pages people are reading most often include: grilling recipes for ribs, chicken, & burgers, pies & no-bake recipes for desserts, and the best recipes to make when it’s too hot outside.

Spectrum Media Services’ cookieless solution is the next generation of audience targeting. Using our “Summer Recipes” Content Target is a great way to reach online grocery shoppers, people planning or attending socially distant backyard BBQ gatherings, or anyone searching for a new recipe to incorporate into their weekly meal plan. We can connect with your ideal target audience, at the page-level, without using cookies. Contact us to learn more.