Content Consumption Trends: Summer DIY Crafts

Spectrum’s topic engine monitors content consumption trends and discovered a recent increase in DIY crafting content. While topics about indoor & online activities and homeschooling were popular topics at the beginning of the coronavirus pandemic, consumption has now shifted towards summer activities.

Within Spectrum’s DIY Crafts Content Target, there are over 301MM cookieless impressions on 226K pages available for brands to target. As our platform monitors content trends in real-time, here are the most prominent articles within DIY craft content:

• At-home summer activities parents are reading about most often include various crafts with paint, sand, balloons, and chalk.

• How to set up outdoor games, obstacle courses, and water slides are also frequently consumed articles.

• In regard to summer events, making crafts for Father’s Day and kids’ quarantine birthday party ideas are popular topics.

Spectrum’s use of content consumption to identify consumer intent becomes increasingly important in a post-cookie targeting world. If you have an advertising campaign with the goal of reaching families of children of all ages, or frequent craft store shoppers, Spectrum can help you achieve your advertising goals. Contact us below to discuss a custom targeting strategy for your next campaign.