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  • Writer's pictureSpectrum Media Services

Content Consumption Trends: Seasonal Fall Recipes

Updated: Oct 1, 2020

Have a digital marketing campaign targeted to recipe seekers? As the seasons change, Spectrum has noticed large content consumption trends as consumers search for new seasonal recipes. As many consumers are excited about the fall season, we’ve found 1.8MM people reading/watching 104K pieces of content – generating 264MM page-level opportunities available for targeting within Spectrum’s “Fall Recipes” Content Target.

To understand the exact pages and topics fall recipe seekers are reading/watching most often, we dove deeper into our custom segment and found the following insights:

  • Apples are the seasonal ingredient consumers are reading about the most as fall is prime apple season. Users are frequenting recipes to make apple crisps, apple crumbles, and apple pies.

  • There’s been a recent spike in content around crockpot recipes as the weather turns cooler. Recipes for chicken, pork, and soups are the most popular articles consumed within this topic.

  • As to be expected, pumpkin is another popular fall ingredient that’s been trending. The most popular pumpkin recipes are for making pumpkin pie, pumpkin muffins, and pumpkin cheesecake.

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As consumers continue to transition their weekly meals to incorporate seasonal ingredients this autumn, now is the time to connect with your audience as they’re engaging with content that resonates with them this season. Spectrum can reach a wide variety of customers whether you're targeting grocery shoppers, people hosting for the holidays, or families attending seasonal activities. Spectrum can work with you programmatically and/or on a managed service basis. Contact us to learn how we can achieve your campaign’s goals this fall and beyond.

Want to learn more about reaching people searching for fall recipes or seasonal items? Head over to these posts below:

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