• Spectrum Media Services

Content Consumption Trends: Personal Finance

Are you advertising to people interested in saving money, applying for a credit card, investing in the stock market, or planning for retirement? Using Spectrum’s topic engine, we’ve discovered an increase in content consumption trends within personal finance content. Over the last month alone, there have been over 688MM page-level impressions across 174K pieces of content, reaching over 7.3MM people.


Content trends being consumed most often within personal finance content are about retirement. People are reading articles about retirement savings strategies, information around withdrawing from a retirement plan, and new 401(k) & IRA contribution limits for 2021.

As we quickly approach 2021, we expect personal finance content consumption trends to continue increasing as people set their financial new year’s resolutions. Whether your brand is promoting ways to save money, credit cards, banking services, or retirement offerings, Spectrum is here to help you achieve your online advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.



Check out these posts to learn about other ways to connect with personal finance seekers.



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