Spectrum Media Services
Content Consumption Trends: Landscaping & Gardening
Using our 18-month lookback window into content consumption trends, we can inform your brand about not only what topics may be of interest to your customer, but also the best time to activate on that activity. Taking a closer look at our custom Landscaping & Gardening segment, we found a significant shift in the popular topics being consumed online between each season.
Towards the end of February, content consumption started increasing as people began thinking about getting their yard & garden ready for the spring. Popular articles being read included spring gardening checklists and tips for salvaging winter plants.
If you have an advertising initiative reaching homeowners shopping for landscaping-related items, we recommend launching your campaign in February based on last year’s content consumption trends. By having your campaign setup in advance of the spring season, this gives your brand an opportunity to connect with your ideal audience when they’ll be receptive to your message. Contact us to learn more.
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