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Content Consumption Trends: Halloween

Halloween may look different this year but we have still noted over 3MM people reading content around Halloween topics over the last 30 days. Content consumption trends around the topic have included articles around how to celebrate safely like leaving candy on your doorstep, incorporating masks into costumes, and speculation around if trick-or-treating will be canceled all together. As we continue to approach the holiday, we expect the 182 million page-level opportunities already available for targeting will continue to increase.

Whether you are advertising to parents with children or looking to reach people as they’re researching the safest Halloween treats and festive recipes, Spectrum is here to help. As the content we read and watch online continues to be impacted by COVID-19, this reinforces that content consumption isn’t static and fixed. Therefore, a static and fixed approach for using context to target your audience doesn’t work effectively. Understanding the benefits of aligning with real-time content consumption allows your brand to connect with your target audience when they’re in the right mindset to engage with your message.

Spectrum can connect with your ideal consumers as they’re reading and watching content programmatically or on a managed service basis. Contact us to learn how we can achieve your campaign’s goals this Halloween:



See how coronavirus content is impacting other topics we consume every day here:

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