Content Consumption Trends: Grocery & Food Delivery

Since the start of the coronavirus pandemic, Spectrum has seen a large increase in content consumption around delivery services for grocery and food. Since our platform monitors content at the page-level, without the use of cookies, we can see the exact pages and topics people are reading about most often.

Within grocery delivery services, Spectrum found people are using services like Instacart, Amazon Fresh, and stores like Walmart & Target offering their own grocery delivery services through their apps. Curbside pickup for groceries has also seen an increase in content consumption as it is now offered by many local grocery stores. There are over 136MM cookieless opportunities across 38K pages to target within Spectrum’s grocery delivery services segment.

Since many restaurants throughout the country are not able to serve customers at full capacity, food delivery services remain top of mind for many people. There has been online buzz around restaurants in many cities offering takeout and delivery options offered by UberEats, DoorDash, and GrubHub are most frequent among consumption. Alcohol delivery services and meal kit delivery services are also top of mind for people reading this content. Within Spectrum’s food delivery services segment, there are over 231MM page-level impressions on 56K pages available for targeting.

As consumers continue to spend time at home and read more content online, your brand has an opportunity to connect with your ideal audiences when they will be receptive to your message. Spectrum can reach consumers across display, mobile, and video, all without third-party cookies. Connect with us below to learn about cookieless advertising opportunities for your next campaign.