Content Consumption Trends: Gaming

Do you have an online advertising campaign that has a goal of reaching video game shoppers? Using Spectrum’s advanced contextual platform, we can analyze content consumption trends around video games and see what topics people are reading and watching most often.

Within the last 30 days, Spectrum has monitored over 1.3 billion cookieless opportunities available for targeting on gaming content. The large amount of scale on gaming content can be explained by Black Friday & Cyber Monday, as many people are shopping for video games and consoles for the holidays. The most frequented articles being consumed discuss when major retailers will be restocking the PlayStation 5 and the Xbox Series X as these are the newest gaming consoles that were released in early November.

After the holiday season, we expect gaming content consumption to remain steady as people shop for video games and accessories for their new gaming devices. In addition to the holidays, gaming is likely a popular topic as we all continue to spend more time at home due to the COVID-19 pandemic. If you are interested in connecting with gamers as they engage with relevant content online, please contact us.

Looking for more ideas on how to connect with this audience? Check out this post: Cookieless Opportunities & Audience Intelligence: Video Games