• Spectrum Media Services

Content Consumption Trends: Fitness

With the new year quickly approaching, now is your time to plan 2021 advertising campaigns. As many people set new year’s resolutions, we took a closer look at our “Fitness & Exercise” Content Target to analyze recent and last year’s content consumption trends.


During the beginning of 2020, the most popular articles people were reading included:

It makes sense that people are reading these types of articles as they’re looking to begin their fitness journey to fulfill their new year’s resolutions.

Content Consumption Trends Fitness Spectrum Media Services Cookieless Targeting Online Advertising

We also used the Spectrum Platform to compare new year’s topics to recent content consumption to see how the time of year impacts the type of fitness & exercise content people are consuming. Within the last 30 days alone, Spectrum’s discovered over 5.5 million people reading/watching 185 thousand pieces of content, generating over 426 million page-level opportunities available for targeting. Throughout this past month, people have been searching for bodyweight workout routines and gym workout alternatives to do at home most often.


Understanding how different content trends overtime provides valuable insights to advertisers. By knowing how to adjust messaging based on the time of year, brands can connect with their ideal audiences when they’re in the right mindset to engage with marketing messages. Since the Spectrum Platform has already seen a large amount of recent content consumption within our “Fitness & Exercise” Content Target, we expect this to continue trending upward as we enter the new year. Using Spectrum for your online advertising campaign will allow you to reach people looking to improve their fitness after the holiday season as they’re engaging with relevant content. Connect with us to learn more.

Looking for other ways to reach people interested in fitness? Check out these posts: