Content Consumption Trends: Fall Fashion
Do you have an advertising campaign reaching audiences shopping for clothes and shoes this fall? As the seasons change, Spectrum has noticed large content consumption trends as consumers are shopping for items to update their wardrobe. As consumers prepare for the weather to change this autumn, Spectrum’s discovered 6.3MM people reading/watching 363K pieces of content – generating 355MM page-level opportunities available for targeting within our “Seasonal Fashion” Content Target.
We took a closer look in our custom seasonal fashion segment to see the types of pages and topics fall fashion shoppers are reading/watching most often. These are the insights we found:
Biggest fashion trends expected this fall include sweaters & cardigans.
Booties are the most popular shoe style people are reading about as the weather gets cooler.
Content around plaid print has been trending within fall fashion.
While these are the most popular fall fashion trends this year, Spectrum’s platform offers customizable segments to match the goals of your advertising campaign. By using ideal example pages, we can get as granular as you would like within the fall fashion category. If your brand is advertising shoes, we can create custom segments specifically around popular shoe brands, fall shoes like booties, and general women’s shoes, so you can target your audience when they’re in the mindset to engage with your message.
As consumers continue to transition their clothes and shoes this autumn, now is the time to connect with your ideal clients as they’re reading and watching content that resonates with them this season. Spectrum can reach a wide variety of people whether your brand sells clothes, shoes, accessories, or beauty products. We can work with you programmatically and/or on a managed service basis. Get in touch to learn how we can achieve your campaign’s goals this season and beyond.
Read about Spectrum's success advertising for fashion clients here, or check out these posts for additional ideas to reach your consumers this season: