• Spectrum Media Services

Content Consumption Trends: Electric/Hybrid Vehicles

The Spectrum Platform monitors content consumption trends to understand where consumer intent signals are strong. Within our taxonomy of auto segments, we have noticed a lot of content consumption within our electric/hybrid vehicle segment, with over 7.5 million people reading this content in the past 30 days. Since our platform has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords – we decided to take a closer look at this trend to see the types of pages people are reading and watching.


Spectrum’s identified over 441 million page-level impression opportunities across 416 thousand matching pieces of content in our electric/hybrid vehicle segment. We’ve also monitored many recent spikes in content as seen in the trend chart. Notable spikes include:

With many vehicle brands announcing their new electric/hybrid vehicle models, we expect content consumption trends will continue to happen throughout the year. This is due to increased competition within the electric/hybrid vehicle market and many people will be reading about the best EV option for them. If you have a campaign reaching in-market auto shoppers, Spectrum can reach your ideal consumers with or without using cookies as they’re engaging with relevant content. Contact us to learn more.

If you want to read about more ways our platform can improve your upcoming auto campaign, check out these posts:

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