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  • Writer's pictureSpectrum Media Services

Content Consumption Trends: Commercial Vehicles

Do you have a campaign reaching business owners who operate a company using commercial vehicles like trucks or vans? A benefit of Spectrum’s targeting platform is that we can reach your target audience as they’re reading and watching content in real-time. To see the pages commercial vehicle shoppers & owners are consuming most often, we analyzed trends within our “Commercial Vehicles” Content Target.

Within the last month, we found a spike in content consumption caused by articles around new commercial vehicles. Online buzz included news around the Chevy Bolt EV electric cargo van and rumors around a new Ford pickup truck model. As new commercial vehicle models are expected to be released over the next year, we expect content consumption trends to continue to increase throughout 2021, allowing your brand to capitalize on content consumption trends in real-time.

commercial vehciles content consumption trends spectrum media services cookieless targeting online advertising

Whether your brand is promoting auto insurance, a fleet of commercial vehicles, or offerings targeted to small business owners, Spectrum is here to help you achieve your online advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.

If you are looking for ways to reach commercial vehicle shoppers beyond endemic content, read our Audience Intelligence Report. Also, head over to these case studies if you want to learn more about Spectrum’s success advertising for major auto brands and our success reaching business owners:

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