Connect with Audiences Looking for Holiday Recipes.
• Content around holiday recipes begins increasing in October and peaks the week before Halloween as people are looking for recipes with seasonal ingredients & festive foods/desserts.
• Holiday recipe content consumption picks up again in November, with the biggest spike in content occurring two weeks before Thanksgiving. With over 23MM impressions available during this timeframe, people were reading about Thanksgiving side dishes & desserts most often.
• Spectrum’s topic engine finds content consumption trends over the past 18 months, and last year’s holiday recipe trends are a good indication of when topics will pop this year. Use Spectrum’s insights to guide your ad spend this holiday season by contacting firstname.lastname@example.org!