Commercial Vehicles Audience Intelligence Report
Do you have a campaign reaching business owners who operate a company using commercial vehicles like trucks or vans? While it is important to reach business owners as they’re reading endemic commercial vehicle content, such as information on cargo space or comparison reviews on commercial trucks, we can use Spectrum’s Audience Intelligence Report to see what other content this audience is reading and watching.
Spectrum’s Audience Intelligence Report leverages content consumption comp indexes (like found in Nielsen reports) to provide brands with cookieless audience extension. We do this by performing an overlap analysis between an endemic topic, like commercial vehicles, and compare it to our comprehensive topic library – generating insights about what topics commercial vehicle shoppers & owners consume most often.
Our report indicates that consumers reading content within our “Commercial Vehicles” Content Target are more likely to read about the following topics, compared to all other topics online:
Auto Insurance & Safety
Startups & Entrepreneurship
Mobile Service Plans
Politics & Elections
These over-indexing topics can be added as Content Targets to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Spectrum’s Content Targets can be activated against pages, MAIDs, or UIDs, maximizing reach in your desired tactics.
As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Spectrum’s analytic driven approach, we can achieve your advertising goals by reaching commercial vehicle seekers through the content they read and watch online. Contact us to learn more.
Check out these case studies if you want to learn more about Spectrum’s success advertising for major auto brands and our success reaching business owners: