Case Study: Top Performer for Brand Lift by Optimizing Through Relevant Pages, People, & Sites
Multinational consumer electronics manufacturer wanted to boost awareness of its mobile enterprise security solutions.
We began with ideal pages to find matching articles and mindsets of enterprise business decision makers looking for highly-relevant IT content. We created custom Content Targets around cross-vertical IT trends, with an additional focus on healthcare, financial services, and government industries. We learned which pages, people, and sites resonated best with likely enterprise buyers and placed the client’s message at the right moments.
Performed in the Top Third for the Awareness question in Nielsen’s DBE study, which was the primary KPI. We achieved an overall Brand Lift of 46%, and drove up to 87% Brand Lift on content about healthcare IT.