CPG Case Study: Breakfast Food

FRESH LOOK AT CONTENT ENVIRONMENTS TO ENGAGE MOMS WITH BREAKFAST MESSAGE | SPECTRUM MEDIA SERVICES

OBJECTIVE

A large American food company wanted to promote their breakfast products by reaching their On-Target Demo Reach (F25-44) via Nielsen OCR and in relevant content.

STRATEGY

Beginning with relevant articles, our proprietary platform discovered ideal pages, people, and sites to reach moms seeking breakfast ideas for their families. We created custom Content Targets around healthy breakfast options, news about schools, and health advice for children; aligning the breakfast brand with environments where their message resonated best.

RESULTS

Top performing partner, meeting the client’s Nielsen OCR On-Target Demo Reach goal of 25%. Our success reaching moms on content broader than breakfast topics, particularly education news and bedtime advice for kids, led to multiple campaign extensions.

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