Case Study: Efficiently Engaged Type 2 Diabetes Patients Through Relevant Content

OBJECTIVE

Major pharmaceutical company wanted to promote their prescription Type 2 Diabetes drug by driving landing page visits and site engagement.

STRATEGY

We used relevant articles in our proprietary contextual platform to identify ideal pages, sites, and new consumers beyond existing audience segments; reaching mindsets of Type 2 Diabetes patients seeking medication to lower blood sugar levels. The strategy team created custom Content Targets that included health, diet, and lifestyle content; connecting the brand's message with ideal consumers in relevant environments.

RESULTS

Successfully converted 0.93% of impressions to landing page visits and drove $30 cost per engaged visitor*, achieving client satisfaction and repeat business. *KPI: Landing page plus three