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Case Study: Driving Purchase Intent With Relevant Pages, Sites, & People

OBJECTIVE

Major consumer electronics manufacturer sought to drive awareness and excitement about their Android smartphones.


STRATEGY

We used our proprietary platform to discover pages, sites, and people who were looking to switch or upgrade their smartphones. We created custom Content Targets about fitness gadgets, smartwatches, and mobile iOS switchers; connecting tech-savvy consumers with the brand’s message.


RESULTS

Our performance exceeded the client’s KPI by 8X, due to ongoing optimizations throughout the campaign. Additionally, consumers exposed to our targeted ads were 43% more likely to purchase the brand’s smartphone, according to an independent brand lift study.






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