Black Friday Content Consumption Trends

The Spectrum Platform monitors page-level content consumption & has discovered recent trends around Black Friday.

Last week, content around Walmart spiked with the store’s “Early Deal Drop” featuring its online sales offered a month in advance of Black Friday. This is several weeks earlier than retailers typically announce their deals, creating early excitement that will only increase over the next month. This buzz around Walmart also generated anticipation for Black Friday deals from Best Buy, Target, & other major retailers. The most consumed articles our platform found people reading can be seen in the screenshots below. Within these articles, popular deals are for items like consumer electronics, furniture, & more, and we can customize these targets to reach your ideal customers.

These content consumption trends suggest that retailers & consumers are ready to get started on the holiday shopping season, and content consumption will continue to trend as we approach Black Friday. Send us a message to learn how using Spectrum’s strong contextual intent signal can improve your upcoming media buy.