B2B Small Business Case Study: Cellular Rollover Data Plan
ACHIEVING FAVORABLE BRAND LIFT FOR SMALL BUSINESS SOLUTIONS | SPECTRUM MEDIA SERVICES
OBJECTIVE
Major cellular carrier sought to increase awareness of their rollover data plan for small businesses.
STRATEGY
Starting with ideal pages, our proprietary platform discovered highly-relevant content to reach small business decision makers searching for wireless offerings. We built custom Content Targets around:
“Client’s Brand & Competitive Conquest”
“Business Commuting & Traveling”
“Mobile Tech”
“Entrepreneurship”
“Networking & Collaboration”
We tested and optimized towards content that resonated best, engaging ideal buyers with the brand’s message.
RESULTS
Spectrum generated favorable brand lift, double that of other media exposure, according to an independent Nielsen DBE study. Through our rapid test-and-learn approach, we found that people reading “Business Commuting & Traveling” content drove 19% brand lift; higher than all other targeted topics.
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