Audiences in a Cookieless World

Context is a great way to identify an audience, assuming you can properly identify the content & find enough of it. Using Spectrum’s contextual solution, we create custom segments using example URLs that match your intent, which avoids the relevance pitfalls of keywords. Find out how Spectrum’s page-level & audience targeting methods are superior to our competitors: https://www.spectrumplatform.com/audiences-in-a-cookieless-world