Audience Intelligence Report: Weekend Getaways

Spectrum’s Audience Intelligence provides cookieless audience extension. As brands want to do less with cookie-based ad targeting they need a platform which can find their audience in multiple environments to preserve reach, scale and frequency. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports) to ensure brand goals are met. Following up on our travel post from yesterday, we used Spectrum’s Audience Intelligence Report to discover other types of content weekend getaway seekers are reading about most often.

Using Weekend Getaways as our seed Content Target, we discovered that this audience is reading the following topics most often, compared to all other topics online:

• Restaurants & Bars

• Hotels & Home Rentals

• Air Travel

• Amusement Parks

• Mobile Apps

• Photography

• Exercise & Fitness

• Summer Fashion

Our solution is superior to cookie-based ad targeting models and our Audience Intelligence Report identifies additional reach and scale for you to target. Whether you have a campaign promoting a hotel, restaurant, or winery, Spectrum’s cookieless audience extension allows you to reach travelers as they’re reading other topics of interest to them. Contact us to learn more about using Spectrum’s segments for your next managed service or data campaign.

For more information around Spectrum's success in the travel & tourism industry, read our case studies linked here.