• Spectrum Media Services

Audience Intelligence Report: Motorcycle Shoppers

Spectrum’s cookieless targeting solution is ready in advance of third-party cookies crumbling. With warmer weather quickly approaching & people practicing social distancing, we took a look at trends within a Content Target about motorcycles. We started with example URLs around the best motorcycles of 2020, motorcycle buying guides, & motorcycle insurance comparisons. Then, Spectrum found matching articles in our platform generating over 166 million available page-level impressions. Beyond endemic content about motorcycles, we’re able to find additional topics motorcycle buyers are interested in using our Audience Intelligence Report. Comparing the motorcycles Content Target to our topic library, we found that trucks, insurance, road trips, & music news are other topics of interest. Whether you have a campaign reaching people shopping for motorcycles, gear, or insurance, Spectrum’s cookieless opportunities are ready for you to activate today on content about motorcycles & beyond.


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