Spectrum Media Services
Audience Intelligence Report: Luxury Shoppers
Spectrum’s Audience Intelligence Report found that consumers reading content within our “Luxury Shopping” Content Target are more likely to read about the following topics, compared to all other topics online. Luxury shoppers are staying up to date with bespoke fashion & luxury vacations, and they are also reading relevant lifestyle topics such as new bars & restaurants, high-end fitness equipment & workout classes, and attending festivals & art exhibitions. These over-indexing topics can be added as Content Targets to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best.