Spectrum Media Services
Audience Intelligence Report: Hotel Seekers
Spectrum's Audience Intelligence enables you to extend your reach & connect with consumers as they’re reading other topics of interest to them.
To find out additional content hotel seekers are reading about, we ran a custom “Hotel & Loyalty Programs” Content Target against our in-house taxonomy to discover the overlap of topics seen in the chart below:
Spectrum’s Audience Intelligence found that people reading about hotels & loyalty programs read about vacation planning & luxury travel, but they are also reading about fun family activities, finding the best beaches to escape winter weather, & attending seasonal events like concerts, festivals, & theater performances.
Discovering these non-endemic affinities allows you to add data-driven page-level and/or audience segments to your targeting plan, resulting in increased scale & new ways to connect with your ideal audiences.