Spectrum Media Services
Audience Intelligence Report: Healthcare Services
Do you have an online advertising campaign that reaches a target audience searching for healthcare services? Using Spectrum’s Audience Intelligence Report, we can compare endemic healthcare service content to other topics in our taxonomy. This results in additional ways to reach people looking for services offered at hospitals, clinics, or local doctor’s offices as they are consuming other topics of interest to them.
Applying Spectrum’s Audience Intelligence Report to our custom healthcare services segment, we found that they read/watch content about the following topics, more often than other users online: Health Insurance, Exercise & Fitness, Mental Health, Skincare, Nutrition, Joint Health, Pregnancy, and DNA & Genetics.
Our Audience Intelligence Report can be applied to your media campaign to increase scale by adding additional page-level and/or audience segments. Using Spectrum’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience on other relevant content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve campaign performance and want to help your brand do the same. Contact us to learn more.
Looking for additional ways to reach healthcare seekers? Check out these posts:
Content Consumption Trends: Health Insurance Open Enrollment
Cookie-Free Content: Pharmacy, OTC Health, & Skincare
Cookieless Opportunity Trends: Healthy Lifestyle