• Spectrum Media Services

Audience Intelligence Report: Grocery Shoppers

Spectrum’s Audience Intelligence Report is used to expand page-level and/or audience segments to increase the scale of your media campaign. Using our Audience Intelligence Report, we started with endemic grocery shopping content and compared it to other topics in our taxonomy. This results in additional ways to reach grocery shoppers beyond endemic content as they’re consuming other topics of interest to them.

Using Spectrum’s Audience Intelligence Report, we found that grocery shoppers read content about the following topics more often than other users online:

  • Holiday Recipes

  • Healthy Foods

  • Fashion Trends

  • Personal Care

  • Pet Owners

  • Pregnancy

  • Movies & TV

  • Personal Finance



Using Spectrum’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience outside of the endemic content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve campaign performance and want to help your brand do the same. If you want to learn more about aligning with real-time content trends and using Spectrum’s cookieless audience extension to further extend the reach of your advertising campaigns, please contact us.


Interested in other topics grocery shoppers are reading about? Check out these posts:

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

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