Spectrum Media Services
Audience Intelligence Report: Gaming
Spectrum’s Audience Intelligence Report shows marketers other topics their ideal clients are reading/watching online. Using an analytic driven approach which leverages content consumption comp indexes, like found in Nielsen reports, we applied our Audience Intelligence Report to gaming content.
Our findings indicate that compared to other users online, people reading about video games & gaming are more likely to consume content around the following topics: Movies & TV, Music News, Comic Books, Cell Phones, Mobile Apps, Internet Service, Laptops & Computers, and Breweries & Beers.
Based on this observed content consumption behavior, we recommend adding these segments to an advertising campaign that is reaching people who are shopping for video games. This gives marketers an opportunity to connect with ideal customers outside of endemic content we know they are interested in. Our custom targeting segments can be activated against pages, MAIDs, or UIDs, maximizing reach, scale, and frequency in your desired tactics. Contact us to learn more about using Spectrum to achieve your advertising goals by reaching gamers through the content they read and watch online.
Looking for other ways to reach gamers? Check out this post – Content Consumption Trends: Gaming