Audience Intelligence Report: Furniture Shoppers
Spectrum’s contextual targeting platform monitors content consumption trends in real-time and can look back at content consumption trends up to 18 months. Using our Audience Intelligence Report, we can also take endemic furniture content and compare it to other topics in our taxonomy. This results in additional ways to reach furniture shoppers beyond endemic content as they’re reading/watching other topics of interest to them.
Using Spectrum’s Audience Intelligence Report, we found that furniture shoppers read/watch content about the following topics more often than other users online:
Home Improvement
Gardening & Landscaping
TV Shoppers
Smart Home Technology
Getting Married
Parenting Advice
Healthy Recipes
Photography
Using Spectrum’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience outside of the endemic content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve campaign performance and want to help your brand do the same. If you want to learn more about aligning with real-time content trends and using Spectrum’s cookieless audience extension to further extend the reach of your advertising campaigns, please contact us.
Interested in other topics homeowners are reading about? Check out these posts: